RecessionBuster Books
Get Through the Hard Times With
Money in Your Wallet and a Smile on Your Face!
Save Money as a Consumer (And Have More Fun, Too)
Save Money In Your Business
Promote Your Books Without Breaking the Bank
All prices in US dollars
Save Money as a Consumer (And Have More Fun, Too)
 The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant's PocketbookFun can be frugal! Save hundreds or even thousands of dollars on the pleasures that make life worth living. � See top-line concerts and plays for free�perfectly legally�without sneaking in! � Stay in private homes around the world, for free � Dine in fabulous restaurants and still get change back from a $20 bill � Never run out of free and very cheap things to do, no matter where you live, and where you travel And much, much more. 280 pages of advice from "The King of Frugal Fun." Original price: Your Price: Just $8.50 and no shipping cost Format: Downloadable PDF |
 | Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life�With No Negative Impact on Your Lifestyle 110 ways to be more eco-friendly. Most of them cost little or nothing and save you money on your energy and water bills as well as reduce global warming and preserve resources. Original price: Your Price: Just $8.50 and no shipping cost Format: Downloadable PDF |
Buy Together and Save
Get both Penny-Pinching Hedonist and Painless Green, and pay just $14.95
FREE BONUS WITH YOUR ORDER OF PENNY-PINCHING HEDONIST OR GREEN WITHOUT PAIN
FREE subscription to Shel Horowitz's Monthly Frugal Fun Tips. Published monthly all the way back to May, 1997, this popular, quick-to-read newsletter offers frugal tips on dining, romance, travel, recreation, kid activities, holidays, and more.
Save Money In Your Business
Are you spending too much money on marketing that doesn't work? Would you like to slash your marketing cost while actually making it more effective? These three books will help you accomplish all that and more. And there's very little overlap.� Reduce or even eliminate your advertising budget, while you bring in more customers and clients
� Take full advantage of a wide range of no-cost/very-low-cost tactics
� Actually get paid to do your own marketing
� Piggyback on other companies and organizations who already reach your exact target market�and they will welcome you into partnership with them
� Harness the incredible marketing power of your own clients and customers, your suppliers, and even your competitors
 | Grassroots Marketing: Getting Noticed in a Noisy World Need to boost your business on a budget? Grassroots Marketing: Getting Noticed in a Noisy World is your one-stop roadmap. Everything you need to access a huge range of low-cost, high-ROI marketing strategies and tactics that slash your marketing costs, boost your results, and take your organization (business, nonprofit, or grassroots community group) to the next level. Foreword Magazine Book of the Year Finalist. Jay Conrad Levinson, author of Guerrilla Marketing, says Grassroots Marketing is essential for "covering all the bases and providing budget-minded marketers with the wisdom that they need� Best of all, he does it with warmth, clarity and lots of real life examples. His book should be mandatory reading� It's fun to read and it will be even more fun to deposit the profits his book can earn for any reader." 306 oversize pages. Especially recommended if your marketing mix includes direct mail, trade shows, telephone sales, free publicity in the traditional media, or in-store/point of purchase marketing. Original price: Your Price: Just $19.95 plus shipping for the printed book, $18.50 and no shipping for the electronic edition |
FREE BONUSES WITH YOUR ORDER OF GRASSROOTS MARKETING: GETTING NOTICED IN A NOISY WORLD:
1] Web 2.0 Marketing for the 21st Century: The Missing Chapters of Grassroots Marketing. 22-page e-book with two additional chapters. The first covers Web 2.0/social media networks in great detail, and the second discusses important changes to e-mail as well as the exciting world of pay-per-click advertising, where you only pay for your results. There's also a resource appendix included.
2] FREE subscription to Shel Horowitz's Monthly Frugal Marketing Tips. Published monthly all the way back to May, 1997, this well-respected quick-to-read newsletter covers many trends, tactics, and strategies in marketing, always focusing on how to get the biggest result for the lowest cost.
 | Principled Profit: Marketing That Puts People First This groundbreaking, award-winning book shows how to successfully replace large marketing expenditures with tiny ones�once you've based your business in the Magic Triangle of business ethics, as well as a truly customer-focused and cooperative attitude. Principled Profit may just be the definitive work on harnessing others to do your marketing for you, leveraging your marketing investments to achieve great results, and creating/running a business that makes you proud not only of your sales figures but also the way you run your business in integrity. Especially recommended if�you would like to harness existing marketing networks that other people have already developed�you believe strongly in succeeding by offering value instead of hype�you're sick and tired of hearing "nice guys finish last" or "business ethics�that's an oxymoron!" and want to respond with the profitable truth. Original price: Your Price: Just $13.95 plus shipping for the printed book, $11.95 and no shipping for the electronic edition |
Promote Your Books Without Breaking the Bank
 |
Grassroots Marketing for Authors and Publishers Why do we need a Grassroots Marketing book just for books? Because book marketing is actually pretty different than marketing other things. Some of these differences work to your advantage (for instance, since most people will buy multiple books on a subject they're interested in, you can partner-market with other authors/publishers in all sorts of creative ways)--and some make it more challenging (like the bizarre return policies and discount structures of the bookstore/wholesaler/distribution system). About 90 percent of this book is new and not included in the general Grassroots book; you may want to get both. Especially recommended if you have a book you want to market successfully, or you're thinking of writing one or are in the middle of writing one. 292 oversize pages Original price: Your Price: Just $21.95 plus shipping for the printed book, $19.95 and no shipping for the electronic edition |
FREE BONUSES WITH YOUR ORDER OF GRASSROOTS MARKETING FOR AUTHORS AND PUBLISHERS:
1] How to Write and Publish a Marketable Book. Five additional chapters on targeting the right audience, titles and covers, production options, and the complexities of the bookstore distribution system.
2] Web 2.0 Marketing for the 21st Century: The Missing Chapters of Grassroots Marketing. 22-page e-book with two additional chapters. The first covers Web 2.0/social media networks in great detail, and the second discusses important changes to e-mail as well as the exciting world of pay-per-click advertising, where you only pay for your results. There's also a resource appendix included.
3] FREE subscription to Shel Horowitz's Book Marketing Tip of the Month. Every month, a quick, powerful book marketing technique, generally emphasizing affordable methods.
4] Free bonus collection of additional resources and examples, including a marketing plan to sell 10,000 copies of a self-published book in a hurry, an article on Honesty in Copywriting, and several more book-industry press releases written by Shel Horowitz, with every copy of Grassroots Marketing for Authors and Publishers purchased through this website.
5]
Order More than One Book and Save
 |
Grassroots Marketing: Getting Noticed in a Noisy World AND Grassroots Marketing for Authors and Publishers List Price: You Pay Just $39.95 plus shipping E-book Editions: You Pay Just $35.50 |
 | Grassroots Marketing: Getting Noticed in a Noisy World AND Principled Profit: Marketing That Puts People First List Price: You Pay Just $35.95 plus shipping E-book Editions: You Pay Just $32.95 |
 | Principled Profit: Marketing That Puts People First AND Grassroots Marketing for Authors and Publishers List Price: You Pay Just $37.95 plus shipping E-book Editions: List Price: You Pay Just $34.95 |
 |
BEST VALUE All three of Shel Horowitz's award-winning marketing books: Principled Profit, Grassroots Marketing, and Grassroots for Authors and Publishers List Price: You Pay Just $52.95 plus shipping E-book Editions: List Price: You Pay Just $48.95 |
The more you buy, the more you save!
In most cases, your order will ship the day you order or the next business day, except when the office is closed for travel. Return policy: paperbacks in salable condition can be returned, properly packaged, for full refund of the book purchase price (not including shipping) within 90 days. E-books are not returnable.